#01
AS GOOD AS THE ORIGINAL
Client: Burger King Kuwait
Agency: M&C SAATCHI
Client: Burger King Kuwait
Agency: M&C SAATCHI
Art director: James Young
Copywriter: Jack Rogers
Production: Deja Vu
Copywriter: Jack Rogers
Production: Deja Vu
Some things aren’t as good as the original.
This mocumentary-style ad features our main character triying to replicate his world famous counterpart, but isn’t quite hitting the mark.
Thankfully, all is not lost. As some things ARE as good as the original.
Like Burger King's new plant-based range.
This mocumentary-style ad features our main character triying to replicate his world famous counterpart, but isn’t quite hitting the mark.
Thankfully, all is not lost. As some things ARE as good as the original.
Like Burger King's new plant-based range.
2023
Shortlist - Cannes Liones
Grand Prix in Film - Dubai Lynx
Grand Prix in Film Craft - Dubai Lynx
Bronze in TV and Cinema - The Loeries
Shortlist - Cannes Liones
Grand Prix in Film - Dubai Lynx
Grand Prix in Film Craft - Dubai Lynx
Bronze in TV and Cinema - The Loeries
2022
Grand Prix in TV and Cinema - The Loeries
Gold in TV and Cinema - The Loeries
Gold in Film Craft Performance - The Loeries
Certificate in Film Craft Direction - The Loeries
Bronze in TV and Video Advertising - The Caples
Grand Prix in TV and Cinema - The Loeries
Gold in TV and Cinema - The Loeries
Gold in Film Craft Performance - The Loeries
Certificate in Film Craft Direction - The Loeries
Bronze in TV and Video Advertising - The Caples
#02
CLEAR YOUR SOLE
Client: ASICS
Agency: We Are Social/Socialize
Client: ASICS
Agency: We Are Social/Socialize
Art director: James Young
Copywriter: Jack Rogers/Jason Velasquez Burayag
Copywriter: Jack Rogers/Jason Velasquez Burayag
Asics is all about sound mind, sound body and with mental health issues on the rise, we wanted to find a way to help people overcome their mental barriers by getting them to write these words down... onto the soles of their shoes.
Everytime they go for a run or do some excersize the words will gradually wear away along with their negativity, leaving each person feeling more uplifted than before.
The path to mental clarity, runs through the soles of our feet.
Everytime they go for a run or do some excersize the words will gradually wear away along with their negativity, leaving each person feeling more uplifted than before.
The path to mental clarity, runs through the soles of our feet.
#03
CAPTURE THE SPIRIT
Client: OPPO
Agency: M&C Saatchi
Client: OPPO
Agency: M&C Saatchi
Art Director: James Young
Copywriter: Jason Velasquez Burayag/Kiwi Mohammed
Production: Deja Vu
Copywriter: Jason Velasquez Burayag/Kiwi Mohammed
Production: Deja Vu
This #CaptureTheSpirit campaign featured the Arab football superstar Mo Salah, as he shared his most-missed Ramadan memories from back home – and invited viewers to do the same!
#05
#SNEAKERBOX REBRAND
Client: Sneakerboxuk
Commissioned
Client: Sneakerboxuk
Commissioned
Design and AD: James Young
#SNEAKERBOX is a biannual event held in selected venues around the South West of England, where sneakerheads from all corners of the UK come together to sell and buy some of the rarest and coolest sneakers around. With these types of events becoming more and more popular within the sneaker community, the task was to rebrand #SNEAKERBOX in a way that stands out from the pack and gives them an ownable look that can be carried throughout their social assets and various other collateral.
#06
SONY ALWAYS ON
Client: Sony
Agency: Socialize/We Are Social
Client: Sony
Agency: Socialize/We Are Social
Art Direction: James Young
Copywriter: Jack Rogers
Copywriter: Jack Rogers
Sony MEA asked us to give their social content an uplift. With such sterile naming across their entire product range–ZVE1 (camera), WF-C700N (headphones) and the A80L (TV), there was an opportunity to create a design language that Sony once used back in their earlier years. Large, bold product codes were complemented by block colours and shapes which were printed onto cassette cases and VCR sleeves, signifying a retro era that we looked to resurrect.
Using Sony’s existing product and photography assets, we combined these with our modern take on a retro design language, to create an ecosystem of visually engaging and distinctive social content.
Using Sony’s existing product and photography assets, we combined these with our modern take on a retro design language, to create an ecosystem of visually engaging and distinctive social content.
