#15
UNFILTER
Client: PROACTIVE
Agency: WE ARE SOCIAL
Client: PROACTIVE
Agency: WE ARE SOCIAL
Art Director: James Young
Copywriter: Jack Rogers
Copywriter: Jack Rogers
On social media, beauty has become something we edit before we share.
90% of women report using face filters on social media, with 94% of them saying they feel a pressure to look a certain way online.
On top of all that… 61% said using beauty filters makes them feel worse about how they look in real life.
So on the occasion of International Day of Beauty on September 9, what if there was a way to send a powerful message about the dangers of face filter… using a face filter itself
90% of women report using face filters on social media, with 94% of them saying they feel a pressure to look a certain way online.
On top of all that… 61% said using beauty filters makes them feel worse about how they look in real life.
So on the occasion of International Day of Beauty on September 9, what if there was a way to send a powerful message about the dangers of face filter… using a face filter itself
