#10
FIND YOUR SUMMER SIDE
Client: Starbucks
Agency: We Are Social / Socialize
Client: Starbucks
Agency: We Are Social / Socialize
Art Director: James Young
Copywriter: Jessica Langton
Copywriter: Jessica Langton
Summers in the UAE are unbearable with temperatures regularly hitting 40° C+. We wanted to give starbucks something bright, playful and cool to promote their summer range of beverages throughout the season. The summer campaign was split into three phases - Summer 1, Summer 2 and Remix. Each with it’s own set of drinks, we went for a retro look with a dreamy feel that deliberately looks like a studio shoot. The idea was to create a visual connection between our audience who are largely indoors and are longing to enjoy the outdoors during the summer heat. Starbucks can help you Find Your Summer Side.
