#06
SONY ALWAYS ON
Client: Sony
Agency: Socialize/We Are Social
Client: Sony
Agency: Socialize/We Are Social
Art Direction: James Young
Copywriter: Jack Rogers
Copywriter: Jack Rogers
Sony MEA asked us to give their social content an uplift. With such sterile naming across their entire product range–ZVE1 (camera), WF-C700N (headphones) and the A80L (TV), there was an opportunity to create a design language that Sony once used back in their earlier years. Large, bold product codes were complemented by block colours and shapes which were printed onto cassette cases and VCR sleeves, signifying a retro era that we looked to resurrect.
Using Sony’s existing product and photography assets, we combined these with our modern take on a retro design language, to create an ecosystem of visually engaging and distinctive social content.
Using Sony’s existing product and photography assets, we combined these with our modern take on a retro design language, to create an ecosystem of visually engaging and distinctive social content.
