#14
2O YEARS OF RACING
Client: GULF AIR
Agency: WE ARE SOCIAL
Client: GULF AIR
Agency: WE ARE SOCIAL
Art Director: James Young
Copywriter: Jack Rogers
Copywriter: Jack Rogers
In 2024, Gulf Air celebrated its 20-year partnership with the Bahrain Grand Prix. To mark the occasion, we were commissioned to create a distinctive emblem that reflects both the longevity and energy of this enduring collaboration.
The design draws inspiration from the high-speed visual language of Formula One. Fluid light streaks, echoing the glow of rear brake lights, form the number ‘20’ in a dynamic, time-lapse style. This approach captures the intensity and motion of racing while subtly referencing the Bahrain Grand Prix’s identity as a night race.
The result is a bold, contemporary mark that not only commemorates a milestone, but also feels intrinsically tied to the atmosphere and spectacle of the circuit.
The design draws inspiration from the high-speed visual language of Formula One. Fluid light streaks, echoing the glow of rear brake lights, form the number ‘20’ in a dynamic, time-lapse style. This approach captures the intensity and motion of racing while subtly referencing the Bahrain Grand Prix’s identity as a night race.
The result is a bold, contemporary mark that not only commemorates a milestone, but also feels intrinsically tied to the atmosphere and spectacle of the circuit.
