#13
FLAME-GRILLED CHALLENGE RUN
Client: Burger King Kuwait
Agency: M&C SAATCHI
Client: Burger King Kuwait
Agency: M&C SAATCHI
Art director: James Young
Copywriter: Jack Rogers
Copywriter: Jack Rogers
Elden Ring.
One of 2022's best-selling games. A brutal open world that can be experienced in a million different ways. But Burger King Kuwait wanted gamers to play it one way. Our way.
For a gaming audience that can barely sit through a five-second pre-roll, we suddenly had them sitting down for hours. And hours. And hours…
Why? Because the Elden Ring and From Software audience has never been one to back down from a challenge.
So we made a challenge of our own.
Rule #1: Only fire damage.
Rule #2: Defeat all remembrance bosses.
Our brand values literally coursed out the hands of gamers and into the faces of their enemies as they flame-grilled everything in sight.
One of 2022's best-selling games. A brutal open world that can be experienced in a million different ways. But Burger King Kuwait wanted gamers to play it one way. Our way.
For a gaming audience that can barely sit through a five-second pre-roll, we suddenly had them sitting down for hours. And hours. And hours…
Why? Because the Elden Ring and From Software audience has never been one to back down from a challenge.
So we made a challenge of our own.
Rule #1: Only fire damage.
Rule #2: Defeat all remembrance bosses.
Our brand values literally coursed out the hands of gamers and into the faces of their enemies as they flame-grilled everything in sight.
