#11


BILLBOARD HIJACK
       
Client: Burger King Kuwait
Agency: M&C SAATCHI
Creative Direction: Camilla Venegas
Art Direction: James Young
Copywriter: Jack Rogers


Kuwait is a huge media market for outdoor advertising with one brand trying to cover every spot. Fortunately for Burger King, they missed a big’n... 
We turned our competitor’s store into our crown jule for media placement. Introducing the Billboard Hijack!