#02
CLEAR YOUR SOLE
Client: ASICS
Agency: We Are Social/Socialize
Client: ASICS
Agency: We Are Social/Socialize
Art director: James Young
Copywriter: Jack Rogers/Jason Velasquez Burayag
Copywriter: Jack Rogers/Jason Velasquez Burayag
Asics is all about sound mind, sound body and with mental health issues on the rise, we wanted to find a way to help people overcome their mental barriers by getting them to write these words down... onto the soles of their shoes.
Everytime they go for a run or do some excersize the words will gradually wear away along with their negativity, leaving each person feeling more uplifted than before.
The path to mental clarity, runs through the soles of our feet.
Everytime they go for a run or do some excersize the words will gradually wear away along with their negativity, leaving each person feeling more uplifted than before.
The path to mental clarity, runs through the soles of our feet.
